Making a Difference What is the most important thing to you and your business? We aim to help our clients find answers to problems and assist them derive real business solutions from within themselves; so as to maximise the productivity and efficiency of any business. Our tailored marketing solutions evaluate what's working and as important what isn't in terms of your marketing program. Our extensive sales, marketing and customer service expertise, training and on-going devel

Align your sales and marketing To drive significant results from your sales and marketing, it's imperative to close the gap between your sales and marketing objectives, and centralise their plans. A market driven business needs to investigate and implement an integrated strategy that truly reflects the stages of the customer's buying journey through the sales pipeline. A truly customer focused business needs to plan and take into account the rates of conversion and time lag

How can good business planning help you find new customers? The key is to take a step back from your daily routine and reconsider your strategy, as well as its impact on sales. While you were busy building your business, your market may have changed, even slightly, or your customers may have changed. You can sometimes identify these changes by asking individual customers out to lunch, searching online or joining a workshop or class to give yourself some new angles. Ultimately