An Untapped Resource Right Here
Small business has always had an untapped resource available at its disposal when it comes to building a name brand for the company - its "sales team"; every team member from the Managing Director through to delivery driver are involved in customer service and sales either directly or indirectly.
It's all about "communicating" effectively with your identified prospective customers and qualified customers.
Business activity, market share and sales income overall would increase as a direct result of empowering and directing your sales team into a marketing powerhose by implimenting the following steps:
1. Build internal awareness
2. Follow up branding practice
3. Listen to feedback
4. Deliver the right message